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Amy Domini

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In 1990 Ms. Domini founded the Domini 400 Social Index, a listing of companies that rated highly in 140 categories, from their toxic-waste disposal to product safety records to diversity in upper management.

In 1972 she founded the Domini Social Investment. Ten years later, Domini Social Equity, with 72 billion in assets, was the oldest and largest fund of its type in the United States.

Being a social investor changes world,” Ms. Domini said.

—From the New York Times

You feel great that your money is socially responsibly invested and you’ve been doing it for a number of years now. Your advisor has explained how it works several times to you and it always makes sense. But when the subject of investing comes up in a conversation, you feel you’re stumbling around trying to explain what SRI is. If that sounds familiar, you need to look at this book.

Even if you don’t have the time or patience to read the whole thing (268 pages including comprehensive index), at least you can go through it and prepare yourself for that next time when the dreaded topic, investing, comes up. Wouldn’t it be great to be able to clearly explain to your brother, mother, or aunt what SRI is all about?

Amy Domini, one of the pioneers in the modern social investment movement, covers the three main strategies of SRI through true stories and lots of examples. The three main strategies are of course screening, shareholder activism, and community investing.

She starts you out with a solid foundation building the context of why we invest in the first place and applies that to the idea of how your investments can provide more than financial results. Then she takes you through a quick history of the SRI movement.

After the fascinating treatment of the three strategies mentioned above, the book also covers how this all fits into the global economy and how our application of SRI strategies is changing the world.

—Book review, Courtesy Sri Bookstore, GoodFunds.com

Recommended Reading

Socially Responsible Investing: Making a Difference and Making Mone by Amy Domini (2000).