America Is Strangling on Its Obsession with the Bottom Line

NORMAN LEAR

When Boston’s historic Ford Hall Forum presented its annual First Amendment Award to Norman Lear, the television producer noted for such hits as “All in the Family” and “Mary Hartman, Mary Hartman,” it was celebrating his critical role in the founding of People For the American Way in 1980. PFAW is group of civic and religious leaders united to fight against the rising tide of intolerance and social discord and to affirm “respect for diversity; freedom of thought, expression, and religion; equal justice; and a sense of community.” People For the American Way, now with 300,000 members is at 2000 M Street, NW, Washington, DC 20036. Its “Right Wing Watch" lists headlines from the Right Wing regarding media, education, health, and separation of church and state.

Norman Lear is currently involved in the Declaration of Independence Road Trip, a nonprofit, nonpartisan project that takes an original copy of the Declaration of Independence on a three-and-a-half-year, cross-country tour. The goal of the project is to bring the "People's Document" directly to all Americans—especially young people—to inspire them to see citizenship as an opportunity to participate in civic life, to exercise their rights, and above all, to vote.


This article is abridged from Speak Out Against the New Right edited by Herbert F. Vetter (Boston: Beacon Press, 1982)

 

I am honored to be receiving this First Amendment Award from the Ford Hall Forum and to follow the distinguished men and women who have been honored here.

I love being associated with the First Amendment. I treasure the words from the Declaration of Independence: "We hold these truths to be self-evident, that all men are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, liberty, and the pursuit of happiness." Terrific words—precise; impeccable—I love them.

And the First Amendment itself: "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances."

John Stuart Mill believed that literature and morality should enjoy competitive coexistence. Literature, the vehicle of ideas, must be unrestricted by the political, religious, or moral dictates of the controlling group of the day. There can be no freedom of expression in the full sense, Mill said, unless all facets of life can be portrayed, no matter how repulsive the disclosures may be to some people. “Those who desire to suppress an opinion deny its truth,” Mill continued, “but they are not infallible.”

And every generation must deal with its own Infallibles. In the 1950's, Joe McCarthy considered himself an Infallible. To challenge his thinking or his methods was to be tagged immediately with being soft on Communism. Today, the self-styled Infallibles are known as the Religious New Right, or the Christian New Right. To disagree with their conclusions on numerous matters of morality and politics is to be labeled a poor Christian, or unpatriotic, or anti-family.

The Christian Roundtable says: "The Constitution was designed to perpetuate a Christian order." And the Committee for a Free Congress says: "We're working to overturn the present power structure in this country. We are talking about the Christianizing of America."

According to reports, there are now more than 1,300 Christian radio stations broadcasting religious programming—with one new station being added each week; there are some 40 independent Christian television stations with a full-time diet of religious programming; and two Christian broadcasting networks—largely fundamentalist. There are "superstars" among television evangelicals—many of them taking in more than $1,000,000 a week from their direct solicitations and the sale of religious merchandise. There are also scores and scores of local television and radio evangelicals—blanketing the country—espousing the same far-right, fundamentalist points of view—while attacking the integrity and the character of anyone who does not stand with them.

It is estimated that the electronic church attracts 130,000,000 viewers and listeners a week. According to the Gallup Poll, that is more people than go to church. Then there are the millions of pieces of computerized mail that are pumped, weekly, into homes across the nation by the ultraright organizations that are their secular counterparts. In the name of these organizations—and in ad hoc organizations without names—let's look at what else is going on at the local level across the country:

The American Library Association reports that libraries in some 30 states are being pressured to remove as many as 132 titles and authors from library shelves. They include John Steinbeck (Grapes of Wrath), Kurt Vonnegut (Slaughterhouse Five), Aldous Huxley (Brave New World), George Orwell (1984), Bernard Malamud (The Fixer), and J.D. Salinger, who had the temerity to write Catcher in the Rye. In many states, librarians are being taken to court by groups seeking the names of people who had taken certain books out on loan. On television news broadcasts we have seen the spectre of bookburning in Indiana and Louisiana. And textbooks across the country are not being bought by some school boards—under pressure from local groups—until all "liberal dogma and secular humanism" have been excised.

In response to all of this, I hasten to say—and this is both the pain and the glory of the First Amendment—that these leaders and organizations have every First Amendment right to express themselves as they wish. But if we agree that the American experiment is based on the conviction that a healthy society is best maintained not by an attempt to impose uniformity, but through a free and open interchange of differing opinions, then the dogma of the Religious New Right violates the spirit of the First Amendment—and the spirit of liberty.

I have listened for years as the Moral Majority mindset has offered these issues as an explanation for all the country’s ills. It is not difficult to understand how the current, self-appointed Infallibles have grown so strong as to threaten the spirit of liberty for this generation. Throughout history, in times of hardship, voices of stridency and division have replaced those of reason and unity. The results are a tension among races, classes, and religions; a deterioration of free and open dialogue; and the temptation to grasp at simplistic solutions for complex problems.

In our time of hardship, it is the Moral Majority mind-set that feeds on the deep and valid concerns of Americans. There is widespread feeling today that our society is seriously flawed. With the mounting concern over nuclear proliferation and the potential for nuclear holocaust our people are more frustrated, anxious and fearful than at any other time in our history.

Responding to this time of crisis is the Religious New Right with its simplistic solutions to our most complex problems. We have lost our way, they say, because we have turned our backs on God and followed the devices and desires of our own hearts—and America's purity and strength can be restored only if the nation submits to the political and moral answers which they see as self-evident. There follow positions on the issues they feel are destroying the American family: the Equal Rights Amendment, abortion, sex education, prayer in school, gay rights, and others.

I have listened as the Moral Majority mind-set has offered these issues as an explanation for all the country's ills. I disagree and helped to form an association with the leaders of most of America's mainline churches. We formed People For the American Way and worked through our agenda. In the marketplace of ideas, our adversaries do us a very big favor. They force us to think through, to reappraise, to hone, and ultimately to strengthen our own convictions. In that spirit, I would like to tell you where I stand.

I believe in God. And I was born a Jew. Therefore I am unable to accept Jesus Christ as my savior. I heard Jerry Falwell on his "Old Time Gospel Hour" tell an estimated 20,000,000 viewers that only those people who accept Jesus Christ as their savior will go to heaven, and that all others will roast for an eternity in hell. With all respect to Falwell and his interpretation of scripture, I don't believe that my spending eternity impaled on a spit is necessarily a fait accompli.

No, I think God placed Christians and Jews and Buddhists and Moslems and other religions on this earth (the Encyclopedia of American Religions lists 1,200 practicing religions in this country alone); I think God placed them here because He wanted them here. Maybe because He knew He would be bored to tears if 4,500,000,000 people worshiped Him in exactly the same way.

As to what may be the root cause of some of our most serious concerns, my sense of things tells me that the problems America faces are not a consequence of the women's movement, or the fact the gays have come out of their closets and wish to take prideful places in American life, or that sex education is taught in some public schools, or that children may pray privately and individually in school or out of school, but not in school as a matter of law.

To me, the most destructive societal disease of our time, and the biggest reason for the decline of public morality and ethics, is American leadership's fixation with what has come to be known as the bottom line. Whether it is in industry, government, or academia, leadership everywhere seems to be all too ready to sell the future short for a moment of success. We are observing a growing misuse of human potential for short-term gain at the expense of all of our tomorrows.

Because of its high profile, my industry—television—is a prime example of this destructive phenomenon. Fanned by the daily press—which operates on its own bottom line—the fires of competition between the networks have resulted in an unparalleled and hysterical competition for ratings—ratings which translate to profits. I've talked to many television programming executives who are trapped in this rating war, and who wish things were different. The network programmers are trapped in the system for short-term gain, and they know they will have to pay for it in the long term.

As if all the new technology were not threatening enough, they're under daily attack by a ton of organizations for the taste and the quality and the unoriginality of their programming. Yet they go on, blithely pandering with anything they can put together for that high rating and the profit statement that follows.

"It's suicidal," says one. "If everyone at the network were to stand in a big circle and slash each other's throats, we wouldn't be expressing a death wish better than the way we're going now. You might think we would learn a lesson from the three motor companies.

The New York Times recently reported that America's business leaders are so obsessed with short-term gain that, in an almost total preoccupation with quarter-to-quarter profits comparisons, more and more contracts for chief executive officers call for bonuses tied to short-term performance.

There are situations when this obsession with the bottom line affects more than profits and jobs. The Food and Drug Administration, for example, has banned several pesticides because scientific research has established that they do chemical harm to the body. But the companies manufacturing the pesticides have a big investment in them, so rather than discontinue their manufacture, they have been exporting them. But the irony is that these pesticides are purchased and used overseas by large multinational corporations—most of them American corporations. The outlawed chemicals then find their way into foods prepared abroad by these American companies—foods which are shipped back home to be sold in the United States. Last year, Americans bought 600 food commodities—worth more than $13,000,000,000—that contained the restricted pesticides.

America is strangling on its obsession with the bottom line. We have created a climate of opportunism in our country in which this obsession thrives, and all of us in leadership positions—as parents, teachers, employers—control our part of that climate.

But the master thermostats are in the Congress, and in the room with the greatest potential for educating us all: the Oval Office. My hope is that one day there will be sufficient members of the Congress—and perhaps an occupant of the Oval Office—who will find these thermostats and begin to adjust the climate by telling us what we need to hear: that in this country the individual still matters.

I like living in a country where I can speak out. I like the First Amendment. I like pluralism. I like diversity. And I like the flag; it is not the exclusive property of the far right. Call me a liberal, or a moderate, or a progressive—I think I'm a bleeding-heart conservative—but it's my flag too. It is more than a symbol of America's might. It is a symbol of America's people. Fifty stars stand for more than fifty gun boats; they stand for fifty states—and that's us.


Buy SPEAK OUT! at Amazon.com

Audio tapes of Cambridge Forum programs featuring many Speak Out! writers are available for online order.
For more information please visit the Cambridge Forum and the WGBH Forum Network online.




 
 
Herbert F. Vetter, D.D., Director
hfvetter@post.harvard.edu
Chuck Howe, Designer
Andrew Drane, Webmaster
andrew@andrewdrane.com